Tuesday, June 01, 2010

On the need for basic statistics training

These days anyone will do anything for a bit of exposure, for search engine positioning or otherwise. And sometimes it borders on the idiotic (well, in some cases it truly is Jackass-level idiotic, but that would be on purpose).

Here's the latest beautiful example that I was just given, courtesy of Business Insider: CHART OF THE DAY: Here's Why The Mobile Ad Market Is Still Small

This report on a survey, and accompanying chart, attempts to convince us that the mobile ad market is small and very few people research or purchase products on their cell phones. Sure, the basic idea that weekly only 8% of people research products on their cell phones may be correct. I don't dispute that.

But if I were to say that 32% of all smartphone owners research products weekly on their smartphones, which by the way, are geared to receiving high-quality mobile ads, wouldn't you rethink the conclusion?
Furthermore, while only an assumed 25% of all mobile phone owners today have smartphones, the smartphone share is exploding and therefore so will the mobile ad market.

Lies, damned lies, and statistics

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